Top 5 Hypercasual Games on iOS in South America: Q1 2023

Throughout the first quarter of 2023, the top 5 hypercasual games on iOS in South America demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each app's metrics.

Makeup Artist: Makeup Games from Beauty salon Studio saw a consistent weekly revenue, peaking at approximately $1.7K in the last week of March. Weekly downloads showed a decline from 3.7K at the end of December to under 1K in early March, before a slight recovery to 1.2K by the end of the quarter. Active users decreased steadily from 7.4K at the start of January to around 4.1K at the end of March.

Bimi Boo Kids Learning Games for Toddlers FZ LLC's Baby coloring book for kids 2+ experienced a downward trend in weekly revenue, starting at $1.4K in late December and dropping to approximately $900 in mid-March, before a slight rise to $1.1K by the end of the quarter. Weekly downloads fluctuated, starting at 4.3K in late December and stabilizing around 3K towards the end of March. Active users remained relatively stable, with a slight dip from 17K to 15.4K by the end of the quarter.

Bus Simulator : Ultimate by Zuuks Games showed a mixed performance. Weekly revenue started at $1.3K in late December, dropping to around $850 in mid-March, before a recovery to $1.4K by the end of the quarter. Weekly downloads saw a decline from 15.4K in late December to 9.6K in mid-March, followed by a surge to 12.1K in the last week of March. Active users declined from 41.9K at the end of December to 31.9K in late March, with a brief increase to 35.6K in the final week.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED had consistent weekly revenue, ranging between $700 and $1K throughout the quarter. Weekly downloads started at 31.5K in late December, dropped to around 8.5K by the end of March, with notable fluctuations in between. Active users also showed a downward trend, starting at 160K in late December and ending at approximately 122K in late March.

Finally, Perfect Cream: Dessert Games by AI Games FZ demonstrated relatively stable weekly revenue, peaking at around $668 in mid-March. Weekly downloads started at 1.4K in late December, dropping to approximately 462 by the end of March. Active users decreased from 10.6K at the end of December to about 5.8K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.